Released on = September 8, 2006, 12:05 pm

Press Release Author = Jill Renee

Industry = Consumer Services

Press Release Summary = Palladium Offers Durability and Competitive Pricing Over
White Gold and Platinum

Press Release Body = MIDLOTHIAN, VA - September 7, 2006 - Danforth Diamond, an
online engagement ring and wedding jewelry retailer with more than 50 years of
experience in the business, is pleased to announce the introduction of select
palladium engagement rings and wedding bands online at
http://www.danforthdiamond.com/palladium/index.html.

Known as "The Other White Metal," palladium is the main topic of conversation among
the authorities in the jewelry business today, and is expected to revolutionize the
industry with its unique blend of qualities and characteristics that are similar to
platinum. Though the metal has been around for nearly two decades, it went
undetected on the jewelry industry's radar until development of a castable palladium
alloy produced 950 palladium, which is ideal for jewelry. The breakthrough has
brought renewed attention to this member of the platinum family.

"Customers who choose palladium are getting a rare metal at an economical price
without sacrificing quality," Jill Renee, president of Danforth Diamond, says.

Palladium has attributes that place the metal in the unique position to be a
comparable alternative for fans of both white gold and platinum. Sharing similar
purity and durability characteristics as its higher-priced cousin, palladium has the
added advantages of being a lighter weight metal at a lower price.

And palladium's durability challenges the softer quality of white gold. The strength
and purity of the metal, which is 30 times rarer than white gold, eliminates the
risk of tarnishing and the inconvenient need for repair or re-plating that has
become synonymous with white gold jewelry. Also, choosing a palladium engagement
ring over a white gold one means no allergic reactions to the nickel content of the
white gold; this can be a special concern in frequently-worn jewelry.

"We feel palladium engagement rings and wedding bands offer our customers an
additional option when choosing from our selection of rings," says Renee. "The
natural characteristics of this metal provide a brilliant backdrop for any stone or
group of stones, and its exquisite qualities, such as durability, purity and
brightness, enable it to stand out as a simple or elaborate wedding band."

Introducing the new palladium line of jewelry is part of Danforth Diamond's
continued commitment to offer quality diamond engagement rings, wedding bands and
other fine jewelry online at a competitive price.


About Danforth Diamond
With more than 50 years in the jewelry business, Danforth Diamond is an online fine
jewelry retailer. Their site offers high quality gold, platinum and palladium
diamond engagement rings and wedding bands as well as earrings, bracelets, necklaces
and rings at competitive prices. Their new palladium jewelry collection can be seen
at: http://www.danforthdiamond.com/palladium/index.html.

Company Contact:
Jill Renee
http://www.danforthdiamond.com
Phone: 877-404-7464

Press Release Contact:
Alyssa Duvall
http://www.bigoakinc.com


Web Site = http://www.danforthdiamond.com

Contact Details = P.O. Box 3675
Glen Allen, VA 23058
804-741-6776